LAND ROVER AND THE RED CROSS TEAM UP AGAIN FOR HOPE BOXES 2018
After collecting 14 326 essential items for our Land Rover “Hope Boxes” in 2016, and another 16 337 items in 2017, Land Rover has set a target of 70 000 donations in 2018 which the South African Red Cross will distribute to those in need around the country.
The ongoing initiative forms part of Land Rover South Africa’s Hope Crosses Any Terrain programme, which for the third year running includes the convenient Hope Box system to make donating as simple as visiting any Land Rover dealership. The bespoke Hope boxes are placed in the boots of easily-identifiable Discovery Sports, wearing special Red Cross liveries, at every Land Rover retailer nationwide.
Tina Pienaar-Smith, Sponsorship Manager of Jaguar Land Rover South Africa and sub-Sahara Africa said:
“With Land Rover celebrating its 70th birthday in 2018, we thought it’s only right to set a target of 70 000...